HBO Now is an over-the-top subscription video on demand service operated by American premium cable and satellite television network HBO. Officially unveiled on March 9 and launched on April 7, 2015[1] the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players.[2] Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now is available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu.
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